The Ex Outlet

First there were sports coaches, then there were life coaches, now there are “Digital dating coaches.”

Over forty million Americans use online dating services. That is a LOT of single fish in the sea and you need to stand out. Digital dating coaches are marketing experts that you hire to help create or makeover your online dating profile. Having your friends over to help you with your eHarmony profile is so last decade. Having someone with a MBA from Harvard or a former marketing consultant from a Fortune 500 company to help you with your profile is so 2011!

First impressions are VERY important and your coach will make sure that you make the best virtual first impression possible. They are there to give you a personal brand, using the strategies that successful companies use. Don’t worry; they won’t turn you into a virtual robot. They will just bring out your best self, while finding an attractive way to tell forty million people you smoke and have four rowdy kids.

Laurie Davis, founder of eFlirt Expert, is one of our favorites in this space. She’s spunky, fun, and actually met her current boyfriend on Twitter. You can subscribe to her dating advice monthly ($49), have a two-hour consulting session ($149), or have her help you with a profile from scratch ($149). She’s the one that will tell you what other people really think of your profile pictures.

If an online dating coach is too much for you to swallow, just call her your stylist. As she will tell you, it’s all in the wording.